Using Pinned Posts
As we explained before, a broad majority of your Page Visitors will never actually make it to your "timeline" - the section of your page that lists your posts in chronological order. So, when visitors do make it there, it means they are interested in what you've got going on.
That is why it's crucial to use your "Pinned Post" - a post that is pinned to the top of your timeline - to direct Page Visitors to a beneficial next step. In this lesson, we'll learn what the Pinned Post is, how you can use it to convert more Page Visitors, and examples of how we have used it for our artists.