INDIESLIVE! w/ IndieX Agency Lead Jack McCarthy

 Published on 1/5/2022

Timestamps:


6:20 Margaux

Hey Jack, Happy New Year! I have a free + S/H campaign running (which I turned back on after a short Christmas break) and it was going really well this past week, but it’s been doing terrible for the past couple days. The only thing I changed was up my budget by 20% (from 50€ to 60€) ; I get 0.30€ per content view, 0.93€ per add to cart and 2.32€ per checkout initiated and 15€ to 20€ per sale on average over the past 2 days. I didn’t change my audience or my creative. Any idea what might have happened, or based on these numbers do you have any idea where things might have gone wrong?

 

10:07 Corey Lewin

Hey Jack! Happy New Year. Last few episodes of Creative Juice have been fire. Couple of tech questions for you.1) Do you know if there's any way to use your custom audiences with the Boost button on IG? They show up if I use the button on FB but not on IG. My accounts seem to be linked properly so not sure if something's wrong on my end or if it's just not an option. 2) I'm trying to offer a free CD (F+SH) at the end of my education funnel, but I can't figure out how to do that without changing the price of the product to $0 on Shopify or setting up an automatic discount. Problem is, that makes my CD free everywhere (like my main store) and I only want it to be free for people taking that specific offer. The only thing I can think to do is create a separate "Free CD" product in Shopify, which is annoying for inventory and tracking purposes. Is there any way to make it so the discount is only applied when it comes from a specific source/page? Or any other workaround?Many thanks and see you in Year of the Indie!

10:07 Corey Lewin

Hey Jack! Happy New Year. Last few episodes of Creative Juice have been fire. Couple of tech questions for you.1) Do you know if there's any way to use your custom audiences with the Boost button on IG? They show up if I use the button on FB but not on IG. My accounts seem to be linked properly so not sure if something's wrong on my end or if it's just not an option. 2) I'm trying to offer a free CD (F+SH) at the end of my education funnel, but I can't figure out how to do that without changing the price of the product to $0 on Shopify or setting up an automatic discount. Problem is, that makes my CD free everywhere (like my main store) and I only want it to be free for people taking that specific offer. The only thing I can think to do is create a separate "Free CD" product in Shopify, which is annoying for inventory and tracking purposes. Is there any way to make it so the discount is only applied when it comes from a specific source/page? Or any other workaround?Many thanks and see you in Year of the Indie!

18:20 Sin

Sinspokenword.com .. as I release more tracks should I keep adding more pages like the ones that currently own my most recent work? If so, should I delete the pages for older tracks as newer tracks come out? Any other general feedback on the website is more than welcome!

29:47 Nelson Azucena

As a new artist, what are some of the most important things I should know about music promotion so I can get off to a good start?

35:30 Audrey

Running 1st Fan finder - is there anyway to interact with new fans who like the video on Instagram? https://www.instagram.com/p/CXJvc4FD56Y/

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