INDIESLIVE! w/ Jesse Gillenwalters
Originally Published: May 5th, 2021
livendirect
Time Stamps:
5:10 Noe Venable:
Hi Jesse! Thanks for the support today.
So here's my deal. I just finished and soft launched my permission offer, which includes free music, an e-book, stories, lyrics, recipes and more, all centered around a theme that brings it all together.
It’s basically like an album launch funnel, only drawing on three of my albums, rather than just one.
I’m psyched about this more offer, which is way more robust than the 5 mp3 downloads I was doing pre Indiepro, but now that it’s more than just “get free songs,” I’m struggling with the copy.
The ebook is very brand / culture aligned (it’s all about unlocking your creativity, a topic which my listeners respond really strongly to when I post about it.) So I know the e-book is going to be a big draw for my warmest audience.
But, it's also only one element amongst several, and I don’t want to detract from the music.
So my question is, how would you sell this offer?
Focus on the free music?
Focus on the e-book?
Some combination of the above?
Thanks so much!
Noe
Here are my assets:
Landing page:
https://noevenable.lpages.co/nv-tribe-of-kinfolk/
Day one of content delivery (out of five):
https://noevenable.lpages.co/nv-kinfolk-midsummer/
Possible ad Copy-
LEADING WITH MUSIC
Get five days of FREE music - wild, weird, ethereal songs to awaken your inner dreamer. You’ll also get my E-book - Seven Keys to Creativity… For free!
LEADING WITH E-BOOK - story based
SEVEN SECRETS TO CREATIVITY
Have you ever felt creatively blocked?
I have.
Some years ago, I hit creative rock bottom.
After years as a professional singer songwriter, I'd toured the world, shared stages with many of my heroes, and poured heart and soul into creating albums with some of the most amazing musicians around.
It might have looked like I was living the dream, but inside, I felt terribly at sea. It got to the point where I could not write without experiencing near crippling levels of self doubt. Finally, I went silent, convinced that I would never write another song.
Fortunately, my story didn't end there.
My own dark time ended in an awakening, when I learned, at last, to surrender to the flow.
A new flood of songs came through.
A new sense of clarity about what I'm here for.
And the inner alignment necessary to speak, play, and sing without fear.
I sat down recently to pull some of these thoughts together, and the result was my first e-book!
It’s called SEVEN KEYS to CREATIVITY, and it’s yours as a gift when you join me for a special experience I've created to help folks get to know my music.
But that’s not all… You’ll also get
- Five days of free songs - Wild, weird, ethereal music to awaken your inner dreamer
- Secret backstory behind the songs
- Daily musings to energize and inspire.
Again, this is totally free.
It's simply a way for me to show you how much I appreciate having you as a listener, by giving you some of the best of what I have to offer... For free!
Learn more, here.
Any and all feedback welcome! Thank you!
So here's my deal. I just finished and soft launched my permission offer, which includes free music, an e-book, stories, lyrics, recipes and more, all centered around a theme that brings it all together.
It’s basically like an album launch funnel, only drawing on three of my albums, rather than just one.
I’m psyched about this more offer, which is way more robust than the 5 mp3 downloads I was doing pre Indiepro, but now that it’s more than just “get free songs,” I’m struggling with the copy.
The ebook is very brand / culture aligned (it’s all about unlocking your creativity, a topic which my listeners respond really strongly to when I post about it.) So I know the e-book is going to be a big draw for my warmest audience.
But, it's also only one element amongst several, and I don’t want to detract from the music.
So my question is, how would you sell this offer?
Focus on the free music?
Focus on the e-book?
Some combination of the above?
Thanks so much!
Noe
Here are my assets:
Landing page:
https://noevenable.lpages.co/nv-tribe-of-kinfolk/
Day one of content delivery (out of five):
https://noevenable.lpages.co/nv-kinfolk-midsummer/
Possible ad Copy-
LEADING WITH MUSIC
Get five days of FREE music - wild, weird, ethereal songs to awaken your inner dreamer. You’ll also get my E-book - Seven Keys to Creativity… For free!
LEADING WITH E-BOOK - story based
SEVEN SECRETS TO CREATIVITY
Have you ever felt creatively blocked?
I have.
Some years ago, I hit creative rock bottom.
After years as a professional singer songwriter, I'd toured the world, shared stages with many of my heroes, and poured heart and soul into creating albums with some of the most amazing musicians around.
It might have looked like I was living the dream, but inside, I felt terribly at sea. It got to the point where I could not write without experiencing near crippling levels of self doubt. Finally, I went silent, convinced that I would never write another song.
Fortunately, my story didn't end there.
My own dark time ended in an awakening, when I learned, at last, to surrender to the flow.
A new flood of songs came through.
A new sense of clarity about what I'm here for.
And the inner alignment necessary to speak, play, and sing without fear.
I sat down recently to pull some of these thoughts together, and the result was my first e-book!
It’s called SEVEN KEYS to CREATIVITY, and it’s yours as a gift when you join me for a special experience I've created to help folks get to know my music.
But that’s not all… You’ll also get
- Five days of free songs - Wild, weird, ethereal music to awaken your inner dreamer
- Secret backstory behind the songs
- Daily musings to energize and inspire.
Again, this is totally free.
It's simply a way for me to show you how much I appreciate having you as a listener, by giving you some of the best of what I have to offer... For free!
Learn more, here.
Any and all feedback welcome! Thank you!
20:20 Pravin Thompson:
Hey Jessie!
27:38 Alasdair MacKenzie:
35:45 Jon Volatile:
45:00 Corey Lewin:
52:45 Robert Gruenbauer:
56:00 Quinn Warren:
https://www.subatomichero.com/