The Buddy System Workbook | Indepreneur

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The Buddy System

Music Marketing Framework

The audience targeting and marketing tools we use to identify listeners at each stage of awareness

The 9 Stages of Awareness from "complete stranger" to "raving, promoting, referring, street-team member"

Campaign ideas for every stage of awareness and a stage-by-stage worksheet to plan your marketing!

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"This is the same system we use to plan and execute marketing for over a dozen clients in our IndieX agency. It lets us program the journey that new listeners take to becoming die-hard fans. Download it and use it - it works!"

- Kyle "Circa" Lemaire, Co-Founder & CEO,

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