EP186: The 4 Music Marketing Campaigns Every Artist Needs

There is no one-size-fits-all music marketing blueprint that will be right for every artist. That’s a fact that no musician can run from. But that doesn’t mean that standout campaign strategies don’t exist!

On this episode of Creative Juice, we discuss 4 music marketing campaigns that we believe every artist will need at some point in their career! Learn what campaigns work to build your fan base from awareness and engagement to subscribers and sales, how and when to deploy them, and the nitty gritty details that we’ve seen change recently while working with artists at the IndieX agency!

If you’re looking to add new music marketing strategies to your arsenal, this episode will help you find the campaigns that fit your roadmap!


  • How to Create Cultural Moments with Your Videos and Use Your Favorite Artists for Inspo
  • What Three Main Factors to Consider When Planning Video Ad Campaigns
  • How to Beat Dips in Algorithmic Reach and Keep your Fans Engaged for the Cost of Dinner Out
  • Why Message and Value Matter Most to Testing List Growth Campaigns
  • When to Present Offers as Fans Sign Up For Your List and How To Do It
  • PLUS: The music videos that inspire us and WHY!