EP189: The 5 Mistakes Artists Make With Email Marketing

Opinions about email marketing in the music biz stretch as wide as a canyon. We hear all sorts of ideas ranging from "email marketing is dead" to "email marketing helped save my business in 2020". Why the wide gap and where are artists missing the mark with email?

On this episode of Creative Juice, we take a microscope to the 5 biggest mistakes artists make when it comes to email marketing, based on hundreds of artist audits inside our agency and in the wild! Hear our takes on the email marketing prowess of Billboard Top 200 artists, learn best practices to keep your fans engaged, and how to get people signing up for your list in the first place!

If you're conflicted between wanting to love email marketing and thinking it's as dead as MySpace, this episode will shake up those beliefs to help you avoid missteps in your own email marketing! 


  • Where Billboard Top 200 artists are falling short on email marketing
  • How artists set themselves up to fail with email from the jump
  • What you need to leverage email marketing as a competitive advantage
  • How to make automated emails authentic and intentional
  • What you can learn about email marketing from Metallica, Luke Combs, and Taylor Swift