EP211: Playlisting Vs Organic Growth Knockout Round

Spotify playlisting is a topic artists talk about A LOT. Where does playlisting fit into growing a fan base and your overall music marketing strategy? What does it take to actually get traction on a playlist? The questions are many and there are even more facets for artists to be aware of...

In this episode of Creative Juice, Jack and Ed chat about fan base growth through playlists and the pros and cons of having playlisting as the core of your marketing! Learn about the different types of playlists on Spotify, how music gets selected for placement, the challenges of pitching and placement, and why growth outside of playlists will yield higher returns for your music!

If you've ever struggled through playlist submissions and campaigns with little results to show, this episode will give you insights about where to focus your efforts for real growth!

DISCOVER:

  • How Editorial, Algorithmic, and User Generated Playlists Work on Spotify
  • Why You Should Avoid Putting All Your Eggs Into the Playlisting Basket
  • How Playlist Placement Can Impact Your Songs' Save Rate
  • When Playlisting Took Off For The 502s and What You Can Learn From It
  • Why You Need To Be Agile For Big Moments In Your Music Career

RESOURCES:

Check Out The Spotify Field Guide Inside IndiePRO

Spotify Marketing and Discovery At Scale

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